Strategic Marketing. Commercial Impact. Profitable Growth
Growth Marketing Manager with 13+ years of experience across multiple industries and markets in the Middle East, using performance marketing as a growth engine alongside the full digital marketing mix to accelerate customer acquisition, strengthen the brand and turn marketing investment into higher returns.
Connecting acquisition, revenue, profitability and P&L management with growth planning to drive measurable business growth.
Paid media, measurement, BI and optimization across major advertising channels, including Google, Meta, TikTok and Snapchat, supported by GA4, Tableau and other analytics and reporting platforms.
Experience across e-commerce and retail stores, connecting digital and in-store touchpoints to create connected customer journeys, strengthen engagement and drive growth across all channels.
Working across brands, agencies, vendors, finance, product and internal teams to turn strategy into measurable growth.
Leveraging AI tools to automate reporting, accelerate analysis and streamline marketing workflows.
Working across influencer, CRM, creative and SEO teams to align priorities, coordinate execution and deliver against shared growth objectives.
A career built by & for GROWTH
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Growth Marketing ManagerInterim Managing DirectorOptical Club by EyewaJun 2025 — Aug 2026+
- Acting as Interim Managing Director as part of the Entrepreneur in Residence program.
- Leading growth, commercial strategy and omnichannel marketing for a 22-store optical brand across KSA and Qatar.
- Growing net revenue 101%, order volume +135% and like-for-like growth 37% YoY.
- Managing P&L performance, forecasting, expansion planning, profitability and commercial growth.
- Driving online/offline growth using digital marketing channels including Performance Marketing, CRM and Influencers.
Performance & Growth Marketing SpecialistAl-FuttaimJan 2023 — Jun 2025+
- Developed and executed multi-channel marketing strategies across paid media (Google, Meta, TikTok, Snapchat) for leading retail brands including ACE, Toys“R”Us, Sandro, Maje, Ted Baker, and Eggo.
- Leveraged GA4 for performance insights, integrated Bloomreach as a CDP for personalization, and used Tableau for real-time campaign monitoring.
- Collaborated with internal teams and brand managers to align on marketing campaigns, promotional activities, and product launches.
- Managed partnerships with external vendors, suppliers, and agencies to support marketing initiatives, ensuring alignment with brand guidelines and objectives.
Performance Marketing LeadEyewaDec 2019 — Dec 2022+
- Led omni-channel performance marketing campaigns, integrating digital, social media, and traditional marketing strategies to drive brand growth.
- Managed marketing budgets, ad accounts, campaigns, supplier relationships, and external agencies to ensure seamless execution of campaigns.
- Identified new market opportunities, platforms, and tools to scale, acquire users, and enhance brand presence in the GCC region.
- Coordinated with teams including CRM, influencers, product, and creative, as well as external vendors, for the successful execution of campaigns and marketing initiatives.
Marketing ExecutiveWeyyak by Zee EntertainmentApr 2017 — Dec 2019+
- Drove traffic to website and mobile app through digital and traditional media.
- Planned PPC, social, TV and radio campaigns, plus events, media partnerships and promotional collaborations.
Account ManagerLink DevelopmentJan 2016 — Dec 2016+
Sales ExecutiveGulf Data InternationalJun 2012 — Dec 2015+
Marketing & Relationships OfficerPioneers AcademyJun 2011 — May 2012+
Brands and businesses I’ve worked with
